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Supriya, N.
- Issues and Challenges of Electronic Payment Systems
Authors
1 Department of Commerce, St. Ann's College for Women, Mehdipatnam, Hyderabad, Andhra Pradesh, IN
Source
International Journal of Innovative Research and Development, Vol 5, No 2Sp (2016), Pagination: 50-53Abstract
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The success of electronic commerce depends upon effective electronic payment systems. The Internet and on-line businesses are growing exponentially. Due to this explosive growth, electronic commerce on the Internet uses various electronic payment mechanisms that can cater for much diversity of applications. Electronic payments are financial transactions made without the use of paper documents such as cheques. Electronic payments include debit card, credit card, smart card, e-wallet, e-cash, electronic cheques etc. E-payment systems have received different acceptance level throughout the world; some methods of electronic payments are highly adopted while others are relatively low. The present paper is focused on the issues and challenges in e payment and to examine the problems faced by consumers during e payments.
Keywords
E-Commerce, Electronic Payments, Net Banking, Plastic Cards and Payment Gateways.Full Text
- Social Networking - An Influencer of Brand Promotion
Authors
Source
International Journal of Innovative Research and Development, Vol 3, No 12 (2014), Pagination:Abstract
Social Networking concept is new in the current business world however its emergence was started two decades ago when the internet was growing and becoming popular among the population. It has become a global phenomenon for the population as one third of the world population visit social networking sites and blog sites. Social networking sites are also helpful for increasing the web traffic, increasing the customer loyalty and the success of new product launch. Apart from such benefits the businesses are realizing slowly of using social networking sites because it affects the purchase decision making process of consumers which make the difference in the branding and marketing strategies. The paper focuses on the effectiveness of a social network as a tool for brand promotion and also examines the importance and the impact of social network on brand promotion.
Keywords
Brand, Brand Promotion, Social Media, Social Network and BloggingFull Text